TORONTO, ON (February 18, 2021) – For the 2nd year in a row, Symcor has been recognized as a winner of the 2020 Summit Marketing Effectiveness Award in the Financial Marketing category for its Head-Snap 22.214.171.124 B2B Campaign.
“We are extremely pleased to receive this recognition. When we created a corporate marketing function within Symcor just two years ago, our main focus was to raise awareness of our offerings in an engaging way that cut through the typical clutter of the B2B market,” said Rita Dias, Vice President of Marketing and Communications at Symcor. “Along with the positive feedback from clients and employees, this award indicates that we are, indeed, on the right path. We look forward to continuing to showcase Symcor’s unique differentiators and engage our audience through impactful creative and messaging.”
For over 24 years, Symcor has been trusted by Canada’s largest institutions for solutions that enable efficiency and cost-savings, reinforced by Symcor’s robust security standards. Symcor’s marketing team and agency partners push boundaries to create highly targeted campaigns that incorporate bold creative with simple messaging to strengthen brand awareness, change perceptions and motivate clients to learn more. Symcor’s first campaign in 2019 won two Summit Marketing Effectiveness Awards in the categories of Financial Marketing and Integrated Campaign, B2B.
The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award reinforces the goal of marketing communications: to change, influence or reinforce an audience's knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness.
With international scope, the Summit Marketing Effectiveness Award received thousands of submissions from 15 countries including Australia, Bahrain, Canada, Chile, Columbia, France, Georgia, Hong Kong, Kuwait, Singapore, Spain, Sweden, Turkey, United Kingdom and the United States.
“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our rigorous criteria ensures that deserving submissions receive Summit MEA recognition.”
About Summit Awards
The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary. Additional information about the Summit International Awards and its programs is available at www.summitawards.com.
Symcor helps its clients get ahead of an evolving digital world with innovative solutions in payment processing, customer communications and experiences, and the prevention of fraud. Known for exceptional standards in safety and security, Symcor has been trusted by some of the country’s largest institutions as a business process outsourcer for the past 24 years. With unique expertise and infrastructure to drive efficiencies and mitigate risk industry-wide, Symcor can help accelerate your organization’s digital transformation.
Symcor is proudly Canadian with nine locations across the country. For more information, visit www.symcor.ca.
Media contact:Rita Dias