TORONTO, ON (August 23, 2021) – Symcor is pleased to announce that its recent marketing campaign, Head-Snap 22.214.171.124., has been selected as a Silver award winner by the 2021 Association of National Advertisers (ANA) B2 Awards, in the Corporate Branding Campaign category.
The ANA B2 Awards recognize excellence in results-driven marketing, awarding top performing B2B marketing efforts that deliver demonstrable success and market impact. It is the industry’s most prestigious awards program dedicated solely to B2B marketing and communications. The Corporate Branding Campaign category, open to global participants, recognizes organizations, teams or brands that put brand positioning at the center of comprehensive campaigns to drive business growth.
“We wanted to create a bold marketing campaign that strengthened brand awareness and changed outdated market perceptions through ‘head-snap’ creative, impactful messaging and a highly targeted media plan,” said Rita Dias, VP Marketing & Corporate Communications at Symcor.
Symcor’s B2B marketing campaign showcased the organization’s unique value proposition: its expertise to accelerate industry-wide change and the track record to execute it.
“Two years ago, we undertook a brand transformation to reflect a ‘new’ Symcor and reinforce our expanded capabilities. Consistently showcasing our differentiators in our marketing campaigns have helped shape our brand reputation, drive demand generation and communicate the long-term value of our organization,” said Donna Kinoshita, SVP & Chief Strategy Officer, Symcor.
Earlier this year, Symcor was also recognized as a winner of the 2020 Summit Marketing Effectiveness Award in the Financial Marketing category for the second consecutive year.
Symcor enables secure data exchanges and supporting business processes to help clients succeed in an evolving digital world. Trusted by Canada's largest institutions for over 25 years to support their digital transformations, Symcor aligns industry participants to solve common challenges in the most effective and efficient way. For more information, visit www.symcor.ca.
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, non-profits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.